10 Steps to Make Your Product Launch Successful: Product Launch Roadmap
Product Launch Roadmap: Making a successful launch, whether it’s an ebook, a program, or a physical product can be exciting and nerve wrecking at the same time. Many times, entrepreneurs fail not because of the quality of their product or that their idea wasn’t robust enough, but due to having a holistic view of the entire product launch and where it fits in their business’s ecosystem. It is not only painful but also demotivating to spend all these time building a product only to realize key elements are missing and we need to go back to square one.
Making business successful is the key to growth and stability. Here are the top 10 steps to successfully launch your product:
1. Finding out from your niche market
2. Begin with an end in mind
3. Come up with a high level plan and milestones.
4. Identify resources that will help you make your launch a reality
5. Create a roadmap and pick your launch date
6. Create a marketing strategy to make your product launch successful
7. Create excitement and recruit beta testers/early adapters
8. Have a contingency plan
9. Develop your product
10. Make changes to your product based on the feedback, continue to update your product to make it more robust and user friendly.
1. Finding out from your niche market – you need to identify who your target market is and find out from them what is it that they are looking for. Some of the ways to find out what your niche marketing is by identifying the following three things:
- Surveying your existing audience
- Asking open ended questions to learn what their biggest struggles are
- Analyzing data from your Facebook ads and website traffics to learn more about our target market.
2. Begin with an end in mind – This step involves painting a picture of what your end goal will look like. You can do that by answering the following questions:
- What is the end goal of your launch.
- What is the price point that you looking to sell your product in?
- What does done look like?
3. Come up with a high level plan and milestones – This is pretty straight forward and can be done a free project management tool such as Asana. In the video below we show you how to use Instagantt with Asana to plan your project and milestones.
4. The 4th step is identifying resources that will help you make your launch a reality. Do you need to hire more help? Do you have the tools needed to get the work done?
5. Create a roadmap and pick your launch date and 6. Create a marketing strategy to make your product launch successful – My mentor James Wedmore explains this beautifully in Business By Design. I have stumbled upon James workshop through my friend Kimra Luna’s recommendation and right away I was hooked with this way of easing complex theories and strategies into simple actionable terms.
Not only does he walks you through all the phases of developing your business, he actually shows you behind the scenes look in his business that has added ton of value to the way I setup my roadmap for my business. He shows strategies that takes you from pre-product launch phase to how to manage your post product launch phases.
My business and product launches look very differently than how it was before James Wedmore’s trainings. I was scattered brained looking for the shiny object. Now I am more focused and all of the launch initiatives are more strategic and pre-planned which allows me to have the freedom to do the things I love more such as spending time with family.
7. Create excitement and recruit beta testers/early adapters – You can do that by recruiting beta testers early for your product to create excitement and also do a proof of concept. Some of the tools and ways you can do that are through:
8. Have a contingency plan for your product launch roadmap- This plan is all about what to do when some thing does not go as expected. Here are the three questions you need to ask:
- What are the risks associated with this project?
- How can we mitigate the risk?
- What back ups plan do we have available for the risks?
9. Develop your product – This is the most exciting part of the launch process, doing the actual work. When doing the product development couple of key things to keep in mind:
Daily checkins with your team to make sure everything is running smoothly – If you have a remote team you can set up a Skype call to check with your team about the product. The call does not have to last more than 15 minutes and your goal is not to solve problems but to uncover them so that they can be addressed. In software development it’s called “Daily Standup” where you connect with your team in a predefined time to go over three questions, they are:
1. What are you currently working on?
2. What did you work on yesterday?
3. What are the road blocks that you have?
Addressing road blocks immediately – This is crucial. Take action to steer your team from the roadblocks.
Keep in mind that perfect is the enemy of done – I personally suffer from perfectionism. It took me a long time to get my act together and delegate my work because I was afraid the result will lack the level of quality that’s up-to my standard. But soon I have learned that I will never complete my launch if I let my perfectionism get in the way. Therefore, keep that in mind and remember not to worry too much about being perfect.
10. Make changes to your product based on the feedback, continue to update your product to make it more robust and user friendly – Before you open up the flood gate for everyone to access your product, have your beta testers test your product and give you feedback. Based on their feedback make the changes necessary to make your product more robust. Not only it will save you time in the long run, but it will be easier to make those changes with the project is still in it’s infancy.
There you have it, ways to make your launch a success. Also, don’t forget to sign up for James Wedmore’s video series if you haven’t done so. It’s full of wisdom and FREE to join. FREE Video Series by James Wedmore.
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